WEEK #1

Dialing In Your "Why" 🧭✨

The first step to building your farm or homestead starts with understanding why you’re doing it. Your "why" is the foundation of everything—from naming your farm or homestead to creating a brand story that resonates with your audience. Here’s what we’ll tackle in Week 1:

• Discover Your Purpose 🧐
  We’ll uncover the deep, personal reasons behind your homestead journey. Whether it’s self-sufficiency, providing for your family, or creating a legacy, your "why" will guide every decision you make.

• Craft a Name That Sticks 🏡💡
  Your farm or homestead name isn’t just a label—it’s the first impression people will have of your brand. We’ll align your "why" with a name that reflects your mission and vision.

• Build a Compelling Brand Story 📖✨
  A strong story is the secret to connecting with your ideal audience. We’ll shape a brand story that highlights your purpose, builds trust, and sets you apart in the marketplace.

• Why It Matters 🛠️🔥
  Your "why," name, and brand story are the core of your marketing message. Without clarity here, your efforts to sell or connect will fall flat. With clarity? Your marketing will become magnetic.

By the end of Week 1, you'll have a crystal-clear vision of your purpose, a name that reflects your values, and a story that will captivate your audience. 🌱

WEEK #2

Building Your Business Structure & Exploring Business Models 🏗️💼

With your "why" locked in, it’s time to set the foundation for your farm or homestead’s success. Week 2 is all about choosing the right business structure and exploring profitable business models to bring your vision to life. From legal frameworks to market strategies, this week is where we set the stage for your future success.

Here’s what we’ll cover:

• Choose the Right Business Structure 🏢🔍
  We’ll dive into the pros and cons of Sole Proprietorships, LLCs, and Trusts, helping you decide which structure best aligns with your goals. You’ll also learn why the right structure is crucial when pursuing USDA grant funds and how it impacts your eligibility.

• Explore Profitable Business Models 💡🛒
  Not sure how to sell your products? We’ll discuss popular farm business models, including:

  • Farmer’s Markets: Sell directly to your community and build loyal customers. 🥕👩‍🌾
  • Community Supported Agriculture (CSA): Offer subscription boxes of fresh, seasonal produce. 📦
  • You-Pick Operations: Let customers harvest their own crops, creating a unique experience. 🍓🎉
  • We’ll find the model (or combination of models) that fits your vision and resources.

• Set Up Your Admin “Back of House” 🖥️✨
  Every successful business needs systems. You’ll learn how to set up Google Workspace (email, calendar, and more!) to keep your operations professional and organized.

• Stay Organized with Your Google Drive Template 📂✅
  Get access to a done-for-you Google Drive template designed specifically for farms and homesteads. From grant applications to sales records, this tool will keep every aspect of your business running smoothly and efficiently.

• Why It Matters 🌟📈
  A strong business structure and a clear plan for how you’ll sell your products are essential to your success. By setting these up early, you’ll be ready to hit the ground running, establish credibility, and access opportunities like USDA grants.

By the end of Week 2, you’ll have a legally sound business structure, a professional admin setup, and a clear understanding of how to sell your products profitably. Let’s get you set up for sustainable success! 🚜💼

WEEK #3

Cash Crops That Fit Your Resources 🌾💰

In Week 3, we’re diving into one of the most exciting parts of starting your farm or homestead—choosing your cash crops! Whether you’re farming on a windowsill or a sprawling property, your resources will guide the crops and livestock that make sense for your setup. This is where profitability meets practicality.

Here’s what we’ll cover:

• Cash Crops for Indoor-Only Living Spaces 🪴🏙️
  No land? No problem! You’ll get a curated list of cash crops that thrive indoors, perfect for apartments, urban living, or even spare rooms. Learn how to make a profit from crops like microgreens, herbs and more—all grown in the comfort of your home.

• Options for Small Yards (0 - 1 Acre) 🌱🐓
  If you have a little outdoor space, we’ll show you how to make the most of it! From high-yield vegetables to small-scale livestock like chickens or rabbits, you’ll discover profitable options tailored to your space constraints.

• Cash Crops & Livestock for Larger Yards (1+ Acres) 🐐
  Have some elbow room? You’ll learn about crops like berries, fruit trees, and even specialty crops like flowers or hemp. Plus, we’ll explore livestock options such as goats, bees, or poultry that can take your homestead to the next level.

• Why It Matters 🌟📈
  Choosing the right inaugural cash crop is key to starting strong. It ensures you’re making the most of your available resources and sets you up for early wins. We’ll also discuss how to plan for future crops or livestock as your homestead grows.

By the end of Week 3, you’ll have a clear understanding of what to grow or raise based on your unique situation, along with a plan to make your first cash crop a profitable success. 💵🌾

WEEK #4

Crafting Your Farm Plan 🌟📝

Now that you’ve selected your cash crops and/or livestock, it’s time to bring it all together with a detailed Farm Plan! In Week 4, we’ll take a strategic, budget-friendly approach to designing your homestead, ensuring it’s built to thrive in your hardiness zone while remaining resilient to outside forces.

Here’s what we’ll tackle:

• Grow with Intention 🌱📊
  Using your cash crop and livestock selections, we’ll create a Farm Plan tailored to your hardiness zone and focused on succession planting or growing. This ensures a steady stream of production year-round while optimizing your resources.

• Plan for Diversity 🐓🍅🌸
  One crop or livestock type shouldn’t carry the weight of your entire farm. We’ll emphasize the importance of crop and livestock diversity to protect your income if something disrupts the viability of one area.

• Start-Up Budget, No Debt Required 💸✅
  We’ll prioritize working within your current resources to launch each crop or livestock venture with minimal financial strain. I’ll guide you through making cost-effective decisions to achieve your goals.

• Plug-and-Play Farm Plan Template 🖥️📂
  You’ll receive a customizable Farm Plan template that’s easy to use and perfect for adapting as your homestead grows. Simply plug in your details, and you’ll have a professional-grade plan that your local extension office and Farm Services Agency will take seriously.

• Projections for Growth 📈💡
  While I’m not a fan of starting a farm with debt, your Farm Plan will include 3-year projections that provide a clear picture of your farm’s potential.  Whether you’re communicating with investors, lenders, or simply staying on track, this level of detail will establish the soundness of your farm or homestead as a viable business.

• Why It Matters 🔑💼
  A well-thought-out Farm Plan is the foundation of any successful homestead and farm. It gives you clarity, protects your operation from unexpected challenges, and positions you as a serious farmer ready to scale sustainably.

By the end of Week 4, you’ll have a professional, investor-ready Farm Plan designed to maximize profitability, reduce risk, and bring your homestead dreams to life—without sacrificing financial peace of mind. 🚜🌟

WEEK #5

Your Farm Social Media Starter Pack 📱🌾

In Week 5, we’re equipping you with everything you need to showcase your farm or homestead online, connect with your audience, and build a loyal community that supports your mission. The Farm Social Media Starter Pack is designed to make social media marketing simple, authentic, and effective—without overwhelming you.

Here’s what’s inside:

• Set Up Facebook & YouTube Ads 🎯📹
  We’ll guide you through setting up targeted ads that work 24/7 to grow your database, attract new customers, and keep your farm top-of-mind. You’ll also get a plug-and-play Click Funnel Template that builds your audience quickly and effortlessly, even while you sleep.

• Content Creation Made Simple 🖼️✍️
  No need for professional edits or fancy designs! We’ll show you how to authentically show up for your audience by capturing what you’re already doing—everyday farm life, behind-the-scenes moments, and more. You’ll learn how to turn your story into content that connects with your audience without spending hours on edits.

• Content Calendar for Major Platforms 🗓️📌
  Get an easy-to-follow content calendar tailored to each major social media platform (Facebook, Instagram, YouTube, TikTok, etc.). You’ll know exactly what to post and when, so you’re never scrambling for ideas.

• Platform-Specific Training & User Insights 🎓🧑‍💻
  Social media isn’t one-size-fits-all. We’ll break down the unique “personalities” of each platform and teach you how to tailor your approach for:

  • Facebook: Build connections and showcase community events. 🫶👨‍🌾
  • Instagram: Share your story visually with photos and reels. 📸🌟
  • YouTube: Become a trusted authority with longer, value-packed videos. 🎥💡
  • TikTok: Tap into trends and reach a younger, dynamic audience. 🎶🌱

• Why It Matters 🌟📈
  Social media is one of the fastest ways to grow your farm’s visibility and attract customers who align with your mission. By learning to show up authentically and using tools like ads and funnels, you’ll create a lasting impact while staying true to your brand story.

By the end of Week 5, you’ll have a professional social media strategy, content calendar, and the tools to connect with your ideal audience effortlessly. It’s time to turn your farm into a brand that people love and support! 🌾📲

WEEK #6

Mastering Your Farm Financials 💵🌱

In Week 6, we’re taking a deep dive into the numbers—because a profitable farm or homestead starts with a clear understanding of your financials. From setting realistic income goals to pricing your crops and livestock strategically, this week is all about making your farm a financial success.

Here’s what we’ll cover:

• Forecast Your Revenue 📊🔮
  Using our farm-specific calculators, you’ll be able to project your revenue based on your crop and livestock selections, market prices, and production capacity. These forecasts will give you a clear roadmap to meet your financial goals.

• Price for Profit 💰✅
  Learn how to price your crops and livestock not just competitively—but profitably. We’ll break down all the hidden costs of farming so you can confidently set prices that reflect the value of your hard work and resources.

• Reverse Engineer Your Income Goals 🛠️📈
  Have a big number in mind? We’ll work backward to show you exactly what you need to grow, sell, or raise to hit your homestead or farm income goals. Whether you’re aiming for a side income or a full-time business, you’ll leave with a clear, actionable plan.

• Simplify Your Bookkeeping with the Homestead Tracker 🖥️🧾
  Say goodbye to end-of-year tax stress! You’ll get access to a simple, easy-to-use Homestead Tracker, formatted after the IRS Schedule F. This tool will help you keep track of expenses and revenue throughout the year, making tax season a breeze—whether you’re doing it yourself or handing it off to a CPA.

• Why It Matters 🌟📋
  Financial clarity is the backbone of a successful farm or homestead. By understanding your numbers and staying organized, you’ll not only avoid financial pitfalls but also ensure your operation remains sustainable and profitable for years to come.

By the end of Week 6, you’ll have the tools and knowledge to confidently manage your farm’s finances, set achievable goals, and create a farm income that works for your lifestyle. 🚜💵